Loop Hero Video Redesign
Art Direction, Design Lead
The Loop.tv hero video redesign resulted in a 99% A/B choice over the original hero video with an up to 70% improvement on conversion goals.
The goal for the redesign was to display the core offering for Loop.tv in a succinct and clear manner. We did this by breaking the hero video into three main components; what is Loop, what does Loop offer, and the Loop Player.
My role for this project was to build the over arching story for the hero video, art direct & design storyboards, and lastly direct the motion graphics.
3D + Motion Graphics: Chris Marano
Sound Design: Eric Espiritu
Video Editor: Joshua Chambers
